Sales leadership for agencies & B2B services.
I build pipeline discipline, improve conversion, and make forecasting credible — across complex accounts, multi-stakeholder deals, and cross-functional teams.
What I do
Three areas. One outcome.
GTM & Sales Strategy
Define the ICP, sharpen the offer, map the motion, and make pipeline creation a system — not a personality trait.
Pipeline Quality & Forecasting
Qualification rigour (MEDDPIC), stage hygiene, deal reviews, and forecasting that leadership can actually trust.
Team Performance
Coaching, enablement, and operating rhythms that lift conversion — without burning the team to ash.
Results
Numbers worth noting.
What people say
Endorsed by people who know.
Mat is a rare find. Forward-thinking, commercially sharp and relentlessly committed. I have no hesitation in recommending him — this is the second time I've hired him.
"Mat has a great reputation across Google for his collaborative nature and customer centricity."
"A genuine subject matter expert. Always approachable, clear in direction and adaptive in approach."
"Mat brings a pragmatic, commercially balanced approach. He consistently shapes creative solutions that work."
About
Two decades building
commercial engines.
From digital display to complex GMP licensing — I've operated across print, digital media, SaaS, web, and publishing. My focus is always the same: make the commercial engine run better.
Currently seeking a Sales Director, Head of Sales, or Commercial Lead role within agency or B2B services — where structured cadence and clear accountability drive results.
Ready to build a tighter commercial ship?
If you're hiring and want someone who brings structure, accountability and execution — let's talk.